Welcome to Carnelley Rangecroft Consultancy.
Celebrating over 30 years of excellence.
In Search Of The Fourth Dimension
Our 1985 launch logo, “In Search Of The Fourth Dimension” is cast in stone at the entrance to our offices. This is as relevant today as it was then. We remain passionate about research and delving deeper to fully understanding consumer behaviour.
We are All People
Quality is the golden thread through everything we do.
We pride ourselves in our integrity.
We love what we do.
We are happy, passionate, energised, creative and curious.
We are resilient and resourceful.
We have a strong sense of purpose.
We care about Clients, their business and their success.
We ourselves constantly look for value; we strive to also provide value to our Clients.
We are reliable and understand what a deadline means. We remain independent, small & focused.
Selected Industry Type
- Academic Institutions, Universities
- Advertising & Communications
- Airline Travel & Services
- Agricultural
- Alcoholic Beverages
- Automotive, Fitment Centres
- Buildware, Hardware
- Business & Management Consulting
- Electronics, Home Appliances & Fittings
- Energy, Chemicals & Explosives
- Hospitality
- Industrial
- Information Technology
- Media, Publishing
- Medical, Healthcare
- Mining
- Pharmaceutical
- Technology
- Telecommunications
- Travel, Transport & Roadside Assistance
Think Tank
This is where the Directors think and work.
The environment is peaceful, beautiful and conducive to lateral thinking,
brain storming, creativity and writing. We believe in challenging convention,
exploring new methodologies and discovering new layers of meaning.
Engine Room
This is busy, chaotic and
where our support staff
work and meet with all our interviewers.
This is our launching pad where executional planning & briefing occur
and where interviewers then head out to carry out their work with passion & enthusiasm.
We Are All People
Quality is the golden thread through everything we do.
We pride ourselves in our integrity.
We love what we do.
We are happy, passionate, energised, creative and curious.
We are resilient and resourceful.
We have a strong sense of purpose.
We care about Clients, their business and their success.
We ourselves constantly look for value; we strive to also provide value to our Clients.
We are reliable and understand what a deadline means. We remain independent, small & focused.
Clients By Industry Type
- Academic Institutions, Universities
- Advertising & Communications
- Airline Travel & Services
- Agricultural
- Automotive, Fitment Centres
- Alcoholic Beverages
- Baby Care Products
- Buildware, Hardware
- Business & Management Consulting
- Clothing & Footwear
- Cement, Readymix Concrete, Aggregates
- Confectionery
- Electronics, Home Appliances & Fittings
- Energy, Chemicals & Explosives
- Fast Foods, Restaurants
- Financial Services, Banking
- Food & Beverages
- Habitat & Construction
- Hospitality
- Household Products
- Industrial
- Information Technology
- Insurance (short term & life)
- Luxury Goods
- Media, Publishing
- Medical, Healthcare
- Mining
- Packaging
- Personal Care, Cosmetics
- Pet Foods, Animal Feeds
- Pharmaceutical
- Recruitment
- Retail Outlets & Shopping Malls
- Sport & Recreation
- Technology
- Telecommunications
- Textiles
- Travel, Transport & Roadside Assistance
Clients Around The World
Africa
- South Africa
- Botswana
- Ivory Coast
- Kenya
- Mauritius
- Mozambique
- Namibia
- Tanzania
- Democratic Republic of Congo
- Zambia
United
KingdomEurope
- France
- Germany
- Italy
- Netherlands
- Switzerland
Middle East
USA
Central America
Australia
- New South Wales
- Victoria
- Western Australia
- Queensland
Think Tank
This is where the Directors think and work.
The environment is peaceful, beautiful and conducive to lateral thinking,
brain storming, creativity and writing. We believe in challenging convention,
exploring new methodologies and discovering new layers of meaning.
Engine Room
This is busy, chaotic and where our support staff
work and meet with all our interviewers.
This is our launching pad where executional planning & briefing occur
and where interviewers then head out to carry out their work with passion & enthusiasm.
How We Think
find out more about our methods
Listen First Then Develop Ideas
We spend time getting to know our Clients, their business, products, strategies and objectives. So, we give a lot more of our time and by doing so, we add more real value. We believe in individualised, custom designed research to meet the specific needs of each Client. We don’t believe in ‘off the peg’ research products and tools.
A Fuller Understanding
Our research methodologies tap into both cognitive (rational/functional/overt) and emotive (psychological/symbolic) constructs to understand our consumer holistically.
We develop innovative, custom designed research methodologies and projective enabling techniques to help consumers project their unconscious inner thoughts, feelings and perceptions, going beyond cognitive rationalisations.
In Search Of Real Insights
We don’t just report back what consumers say but, more importantly, what they mean by what they say …The insights, gaps and market opportunities. We add value through strategic thinking and practical, actionable guidelines. Our research is interpretive, not descriptive.
We believe in fewer questions and more time engaging with consumers. Listening, probing, challenging, understanding how (and why) consumers judge and experience brands.
Looking At Things Differently
We strive to look at markets, methodologies, sampling procedures, research approaches and techniques in a fresh, creative way. This focus on innovativeness, freshness and creativity contributes directly to developing more effective business, marketing and advertising strategies.
Membership of the Society for Consumer Psychology and ESOMAR keep us up-to-date with the very latest research, theory, methodology and applications.
Pragmatic, Highly Actionable Research Giving Structure & Meaning
We develop research approaches and methodologies which are pragmatic and highly actionable. We develop market models which represent the ‘real world’. Market models are essential for effective marketing and communication strategies. We set clear action standards.
Listen First Then Develop Ideas
We spend time getting to know our Clients, their business, products, strategies and objectives.
A Fuller Understanding
Our research methodologies tap into both cognitive and emotive constructs to understand our consumer holistically.
In Search Of Real Insights
We don’t just report back what consumers say but, more importantly, what they mean by what they say …The insights, gaps and market opportunities.
Looking At Things Differently
We strive to look at markets, methodologies, sampling procedures, research approaches and techniques in a fresh, creative way.
Pragmatic, Highly Actionable Research
We develop research approaches and methodologies which are pragmatic and highly actionable. We develop market models which represent the ‘real world’.
Research Methodologies
find out more about our methods
In Our Toolbox
Our research is interpretive, not descriptive. We believe in fewer questions and more time engaging with consumers.
- Brand
Equity Models - Brand
Leverage Models
- Perceptual
Modeling - Gap
Analysis
- Segmentation
Need State Models - Tracking Early
Warning Systems
- Customer
Experience Models - Customer
Journey Modelling
- Brand
Loyalty Ladders - Commitment
'Buy-In' Models
- Projective
Enabling Techniques - Circular Questioning
Moderator Rotation
Contact Us
Directors: Carol Rangecroft and Richard Bruyns
- Telephone: +27 11 468 1455
- Cell phone: +27 82 654 6814
- Fax: +27 11 468 1541
- E-mail: info@crconsultancy.co.za
- Executive Head Office in Beaulieu Country Estate, Kyalami
- Engine room in Randburg
- Contact office in Cape Town
Types Of Research
- Annual Market and Brand Tracking
- Continuous Market and Brand Tracking
- Brand Equity Research
- Market Structure/Segmentation
- Positioning Strategy Development
- Voice of the Customer (VOC)
- Mind of the Customer (MOC)
- Customer Experience Research
- Brand Interface Research
- Customer Service Satisfaction Research
- Employee Research, Climate Studies
- Pre and Post Testing of Advertising
- New Product & Packaging Development
- Market Potential & Viability Research
- Mystery Shopping
- Child Research
- Trade Research
- Stakeholder Research
- Sponsorship Research
- Social Values, Issues
- Social Responsibility Research
- Lifestyle, Psychographic Research
- Desk Research
Research Methodologies
- Individual Face-to-Face Interviewing
- Depth Type Interviewing
- Telephonic Interviewing
- Focus Groups, Extended Creativity Groups, Interactive Groups, In-Home Groups
- Paired Friendships
- Digital Research
- Ethnographic Studies, Immersion Studies (in and out of home)
- Shadowing, Self-Observations, Diary Placements
- Mystery Shopping
- Mall Intercept
- Central Test Venue
- Test kitchens
- Clinics and Extended Workshops
- Panel Research
- Desk Research